Effective video marketing requires a clear understanding of a target audience’s heart and mind motivations - their “pain-points” and then crafting a story that connects with that audience in a way that cultivates trust and confidence. Finally it takes knowing how, when, and where to deploy video marketing assets in a way that will maximize return on investment.
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As an Emmy award-winning writer/producer, Ken has successfully nurtured partnerships with the creative teams at Google, Grace Ormonde, Live Nation, The Trust, UCSF, the Israel Cancer Research Fund, and NBCU, to name just a few.
From the jungles of mainland China, to the streets of New York, to the Hollywood Hills, Ken has served these world class clients as writer, director, marketer, and producer.
He is passionate about the narrative in crafting content for broadcast and the web and this passion has allowed Ken to work in a variety of genres. Commercial ads, promotional pieces, features, long and short form documentaries, bio videos, network productions, series, educational, health, technology, and corporate communications; Ken strength is faithful consideration for client-centric satisfaction.
Passionate about story, Martin is an entrepreneurial visual storyteller with over 20 years experience in the media space as a writer, director, and producer. He has effectively helped businesses and organizations boost market share and increase revenues through strategic, cohesive and creative messaging.
West coast street savy, Martin has a consistent and successful track record producing media for a broad spectrum of clients, from ditch diggers to diamond merchants, from world class hotels to industrial chemical engineering companies, from “next-gen” athletic gear innovators to international private schools.
Martin is adept at identifying target audience motivations, emerging market trends, and at passionately crafting visual messaging that moves audiences to positive action. As David Ogilvy, the icon of advertising, once said, “It’s not creative unless it sells.”